When the brothers of Yosef (Joseph) came to Mitsraim (Egypt), even the second time, they did not recognize him at all. He was concealed from them behind a new name, Zaphenath-paneakh, and new appearance, shaved and in garb of his office.
Similarly, Yeshua (Jesus) the Messiah is known as Jesus Christ the Church-maker in the Gentile world, and He is hidden from the rest of the descendants of Israel.
Messianic figures in the Bible aren’t one-to-one representations of the Messiah, but the messianic figures of the pharaoh of Mitsraim (Egypt) and Yosef (Joseph) do give us a glimpse of the relationship between the Father and the Messiah.
The tables are starting to turn against Yosef’s brothers. God, through Yosef (Joseph), is revealing their sin against Yosef and they are confronted with their unrighteousness and start the process of repentence.