There’s a direct correlation between the increase in knowledge and a decrease in our love and fear of God. Proverbs says that the knowledge and fear of God is the beginning of wisdom. The more God blessed the children of Israel while they were in the land, the more they desired to go after idols and false gods.
They served gods who didn’t love them, or even appreciate them. The “principalities of the air” aren’t trying to draw men and women to worship them because they love them. They want power, submission and control over people, they have no interest in mankind’s well being at all.
The “principalities of the air” won’t give their only begotten son to die for us and to give us eternal life. There is only one God who has that kind of love.