The prophet Bilam (Balaam) is not an isolated individual, an anomaly in Scripture. He was not the first or last emissary to the Gentiles. God did not leave them without guidance. Bilam is a foreshadowing of the ministry of Saul of Tarsus, aka the apostle Paul, whose experience on the road to Damascus echoes the account in the Torah reading בָּלָק Balak of Bilam’s experience with a “recalcitrant” she-donkey.
There are many strange details in 2nd Kings 3, but the backstory is a rebellion of the ancient kingdom of Moab that roped in the northern and southern kingdoms of Israel and Edom to the southeast.
We are to love God with all our heart/mind, soul and strength. That love is to be an agape, selfless love, not a selfish “feeling” kind of love.